YouTube: “Be seen where everyone is watching”
“As marketing continues to evolve, new methods — typically referred to as “new media” — have emerged. These methods are mostly said to deliver better results than other tactics — known as “traditional media” or even “old media” (WebFX)
Advertising is considered to be the major revenue stream in every business. Companies have a heavy dependence on it and aim to find the ideal advertising mean to reach its target. It was well known in the old days that TV is one of the main relied methods for advertisements. However, over the last few years, TV have declined in popularity among consumers. Nowadays, to target potential consumers, digital media have pulled ahead. Here come’s YouTube.
From my perspective, TV used to serve advertising in the best form. But, to cope with the fast-paced world, the effectiveness of YouTube Ads exceeds the effectiveness of TV Ads due to its accessability. Unlike TV Ads, YouTube Ads reach a narrow target audience rather than a broad target audience. “YouTube Ads can help you connect with people who are interested in what you have to offer.” (YouTube) The “Find My Audience” feature enables companies understand their valuable customers. Moreover, price-wise, YouTube Ads cost way less than TV Ads. “You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.”(YouTube) Most importantly, on YouTube companies are able to measure the effectiveness of their ads and monitor how their Ads are doing, this enables companies to know where to make adjustments. Furthermore, consumers are able to tune out TV ads by changing the channel unlike YouTube Ads that tend to have a higher influence on consumers even if it is being watched for a few seconds.
Companies shouldn’t necisserly shift their advertising fully to YouTube. “It’s entirely possible to invest in both new and traditional media! However, with all of your marketing methods, you should pay attention to their performance, and do frequent evaluations so that you can scale up or down your spending appropriately.” (WebFX) At last, as TV is losing its effectiveness over the time, phasing out TV Ads slowely in favor to YouTube Ads is worth the try.
